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The Snapchat platform is used by millions of people from across the globe. The good news is that marketers can now tap into this readership and advertise their brands to their target audience. If you are targeting US nationals between the age of 15 and 25 year, this one of the best places to advertise today. If this is not your target group, you still stand a better chance of succeeding with Snapchat than with other social media platforms. This is because the Snapchat application allows you to attract Snapchat followers from various parts of the world with snap stories and live events.

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